Yahoo keywords in domain names
Interesting post from the Small Business Search Marketing blog. Yahoo seems to use a different approach than say Google or MSN in its search rankings:
This is a new site, with few links, no authority links, and very little traffic. In two months, the site has less than 100 visits. So why does it rank in the Top 10 for a competitive term like [cityname real estate]?
The site, for what it’s worth, doesn’t show up in the Top 50 on Google for the same [cityname real estate] query. And on MSN, another algo which we all believe to rely heavily on keywords-in-domain-names, the site currently ranks #13.
This is key information for small businesses setting out to choose a domain name for a blog or website. Consider purchasing your company name as well as a keyword URL for optimal exposure to search engines.
