Differentiate your business with social media
According to a study by Sage Software and AMI-Partners, more than 260,000 small businesses in the US and Canada employ social networking tactics, too.
If you look at the article I posted earlier on small business blogging, you can see that 260,000 small businesses is <1% of small businesses in the US. If you’re not using a form of social media, whether it’s Twitter, LinkedIn or Facebook you’re missing a chance to differentiate your business from everyone else.
The survey included job sites which offers little for really interacting with your customers so to me that data point isn’t relevant to marketing. Nonetheless, interesting that so few businesses are using the free resources readily available to them.
